Branding + Identity

Lansing United

More and more people all the time are getting their kicks watching this beautiful game. This expansion semi-pro soccer team, made up of players from local communities and from around the world, is now giving that chance to people in the heart of Michigan.

Identity, uniforms, mobile responsive site, fan gear and subscription emails were one small piece in a team that won their division and made it all the way to the National Semifinal match in their inaugural season.